What are the differences between Marketing and Market Research?This is the question I encountered when I applied for the position of a marketing research company.Thanks!

来源:学生作业帮助网 编辑:作业帮 时间:2024/04/28 12:14:03
What are the differences between Marketing and Market Research?This is the question I encountered when I applied for the position of a marketing research company.Thanks!

What are the differences between Marketing and Market Research?This is the question I encountered when I applied for the position of a marketing research company.Thanks!
What are the differences between Marketing and Market Research?
This is the question I encountered when I applied for the position of a marketing research company.
Thanks!

What are the differences between Marketing and Market Research?This is the question I encountered when I applied for the position of a marketing research company.Thanks!
市场营销和市场研究的关系
“市场营销”包括市场研究、市场策划和市场推广三大功能,企业的高层管理人员需要通过市场营销部门提交的市场研究报告对企业的未来发展策略和计划做出决策;产品研究部门需要根据市场营销部门的市场研究报告把握市场的脉搏,了解用户的需求,并制定相应的新产品开发计划;生产部门需要根据市场营销部门提交的市场研究报告了解用户的具体要求,然后制定完善的包括生产、仓储和发运在内的计划,以适应各类用户的需求;销售部门需要根据市场营销部门制定的市场营销策略和计划开展销售工作.由此可见,市场营销部门应该是企业的一个核心部门.